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Tokyo men ready to ‘Smash Valentine’s Day’

Kakuhido rallies against Christmas in 2012
Kakuhido rallies against Christmas in 2012 (Get News)
TOKYO (TR) – Are you ready for romance this Valentine’s Day? Have the chocolates ready for a loved one? Restaurant booked?

If yes, it might be wise to keep an eye on Kakuhido (Unpopular Revolutionary League): The group will hold a “Smash Valentine’s Day” demonstration next Saturday in Shibuya.

Wielding bullhorns and hoisting flags with slogans to denounce the annual tradition and the “passion-based capitalism” it sows, participants will take to the streets around JR Shibuya Station.

Kakuhido first took up its anti-Valentine’s Day crusade the year after its founding in 2006. It has since set up a number of similar demonstrations that even the staunchest of Grinches would blush about.

At Christmas, Kakuhido, which more literally means “the revolutionary grouping of men that women are not attracted to,” marched against the festivities to demand “couples self-criticize,” as was reported in weekly Aera(Dec. 22).

In June 2013, according to site Joshi Spa, Kakuhido held the “June Blind” event, where participants asserted that “if women in their 30s who have failed to marry are loser dogs, then men in that situation are winning pigs.”

Kakuhido’s beliefs are misogynistic. At the 2013 event against marriage, Mark Water, the group’s leader at the time, explained his position to rousing cheers. “That housewives stay at home is unforgivable,” he said. “They control Japan’s direction from their homes!”

This, he argued, has negatively impacted Japan’s class of unpopular men. “Salarymen who struggle with women pay a premium for these women who stay at home. The special rights afforded housewives are unforgivable.”

Kakuhido’s thoughts on economic and social policy are, unsurprisingly, inconsistent and difficult to piece together. However, as the promotion for their Valentine’s Day demonstration makes clear, they do not want to see companies profiting from romance or couples having a good time.

According to the group’s site, the demonstration starts from the north entrance to Miyashita Park within an hour of 1:30 p.m.

Those wishing to participate are advised to get behind Kakuhido’s slogans. This time, the group will rally around a number of claims, including “flirting in public is terrorism.”


  1. dustndots dustndots February 9, 2015

    I don’t see any misogyny at play here. Opposing the disproportionate control of the other gender is not hatred of that gender, or all feminism is misandry.

    • Kenichiro Takafuji Kenichiro Takafuji Post author | February 9, 2015

      Hi dustndots
      It’s misogynistic because it makes out that homemaking is something that is a choice for all women. It also suggests women in Japan have disproportionate control, which also is difficult to grasp.

      • Tora Chan Tora Chan February 11, 2015

        “It’s misogynistic because it makes out that homemaking is something that is a choice for all women.”

        Maybe their stance is that the women who DO choose this have disproportionate control or special privileges. It could be that this group believes that the women in that position have power and use it to their advantage against men.

        “It also suggests women in Japan have disproportionate control, which also is difficult to grasp.”

        It is unclear why they believe this from reading the article, but does this group offer a thorough explanation (supported by statistics) of their stance on this? I remember seeing a commercial of a stay-at-home mother and child in their home, and the father comes home… only the father was an ATM machine, and not a human. Maybe this dynamic is one of the issues they are talking about; the idea that Japanese men are nothing more than money to their families.

        And a group of men voicing their opinion is not “misogynistic”. TO my knowledge, they never said “All women are bad”, which is true misogyny.

        • Kenichiro Takafuji Kenichiro Takafuji Post author | February 15, 2015

          Hi Tora Chan

          The group, as stated in the article, seems to believe that housewives are afforded special rights, control Japan from their homes and that men who do not marry are in some way at an advantage. If that doesn’t suggest misogyny, I don’t know what does. If the word “woman” was substituted for an ethnic minority I am sure we would consider it prejudiced.

  2. Minical Minical February 13, 2015

    Kakuhido is bad ass.. It sounds tongue in cheek, but I’m not sure…

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