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Japan’s porn stars bare their chests for charity

Special reporters Yui Fujishima and Saki Mizumi of '24-Hour TV: Eroticism Saves the Earth'
Special reporters Yui Fujishima and Saki Mizumi of ’24-Hour TV: Eroticism Saves the Earth’
TOKYO (TR) – There are charity drives, and then there is “24-Hour TV: Eroticism Saves the Earth.”

On Saturday and Sunday, fans of the more than 15 adult channels hosted on satellite broadcaster Sky PerfecTV! are invited to fondle the bare chests of porn stars for a donation that will go toward the prevention of AIDS, a condition that continues to worsen in Japan.

Rina Serino (@serinorina), who checks in with an 88-centimeter chest, will be one of the nine adult video (AV) starlets exposing her chest at the Daini Toa Kaikan hall in Shinjuku Ward for a suggested minimum donation of 1,000 yen.

“I am so looking forward to many people coming and giving my breasts a squeeze,” said 21-year-old in a promotional video. “I prefer the soft touch so please be gentle with my breasts.”

Since 2003, adult channel Paradise TV has used its studios in Shinjuku to broadcast the event, which has usually been a mix of live underwear auctions, phone sex sessions and erotic performances with the boob booth serving as the main attraction.

This year, Sky PerfecTV! itself will serve as the organizer for the first time. The event, however, should remain in good hands, so to speak, with the breast-squeeze attraction being supplemented by porn starlets, such as Yui Fujishima (@yuichin316), a nominee for Best New Actress at the Sky PerfecTV! Adult Broadcasting Awards last year, serving as special reporters and Sayumi Kojima and Yuri Sato competing in a masturbation marathon.

While most of the developed world has seen a drop in reported cases of AIDS, Japan has experienced an increase, with the number of infections having increased over the past decade.

Earlier this year, Japan’s Ministry of Health, Labor and Welfare reported that last year the number of new AIDS cases reached 484, the highest figure since 1984, when the government first began compiling data. Meanwhile, the number of newly reported HIV cases rose by 104 to 1,106 over the same period.

Proper condom usage, experts say, is a key to reducing the spread of HIV, the virus that leads to AIDS.

Donations to “Eroticism Saves the Earth” go directly to the Japan Foundation for AIDS Prevention. The event has annually raised roughly two million yen, but in recent years donations have been more than double that figure, according to data from Paradise TV.

“I didn’t know my chest could help society,” said Serino.

Note: “Eroticism Saves the Earth” extends for 24 hours from 8:00 p.m. on August 30.